Stop Wasting Views. Start Winning Customers with a Top YouTube Ads Agency.
Interrupting a video is easy. Capturing a viewer’s attention is the hard part. Primer is a dedicated YouTube ads agency that blends data-driven media buying with "scroll-stopping" (or "skip-stopping") creative strategy to turn the world’s second-largest search engine into a top-performing sales channel.
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Why businesses struggle on YouTube
Most agencies treat YouTube like a TV station. They run long, cinematic "commercials" that people skip the second the 5-second timer hits zero. Or, they treat it like Search, ignoring the fact that YouTube is a visual, interruptive medium.
To see real ROI, you need a YouTube ad agency that understands the "First 5 Seconds" rule. If you haven't hooked your audience before they can hit skip, you've already lost. To scale, you need high-intent targeting paired with native-feeling video that addresses users’ problems in real time.
To see real ROI, you need a YouTube ad agency that understands the "First 5 Seconds" rule. If you haven't hooked your audience before they can hit skip, you've already lost. To scale, you need high-intent targeting paired with native-feeling video that addresses users’ problems in real time.
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Meet Primer, your YouTube growth partner
As a specialized YouTube ad agency, we don't just upload videos. We engineer high-performance funnels. We’ve helped brands navigate the complexities of Google’s video ecosystem—from Shorts to In-Stream—by focusing on the metrics that actually matter: View-Through Rate (VTR) and Cost Per Acquisition (CPA).
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We build "Skip-Proof" video funnels
Creative strategy that hooks
Our scripts are crafted by direct-response specialists. We focus on "The Hook, The Value, and The Ask," ensuring your message resonates even if the viewer only stays for 15 seconds.
Precision audience segmenting
As a YouTube ads agency, we leverage Google’s deep Custom Intent data. We target beyond demographic variables like age and gender, looking at people who have recently searched for your competitors on Google or are currently in-market for exactly what you sell.
Full-funnel optimization
From 6-second Bumper ads for brand awareness to long-form Video Action Campaigns (VAC) designed for direct sales, we manage the entire ecosystem to move users from "Who are you?" to "I need this."
Case Studies
See how our YouTube ads marketing agency has converted passive viewers into loyal customers for leading brands.
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28% Higher Conversion Rate
HERO
41% More Customers
MADISON REED
By Refining Campaign Strategies and Testing Efficiently
FEETURES
YoY Growth With Seasonal Creative Strategy
STATE BAGS
From 0 to 100 With Video Ads
PROOV
48% Lower CPA
FARMSTEAD
614% CVR Increase
ROCKSBOX
65% CVR Increase
OTTER AI
FAQs
How do YouTube ad agencies work with clients?
Primer handles everything from scriptwriting and creative direction to technical media buying. We start by auditing your existing video assets and identifying "intent signals" in your target market. We then produce or edit video specifically for YouTube’s formats, manage the bidding in Google Ads, and provide transparent reporting on your ROAS.
What makes Primer different from other YouTube agencies?
We don't believe in "branding" for branding's sake. We are a performance-first agency. While other agencies might celebrate "millions of views," we focus on how many of those views resulted in a lead or a sale. Our unique approach involves heavy A/B testing of video hooks and thumbnails to find the most efficient path to conversion.
What is your minimum ad spend for YouTube?
To gather enough data for the algorithm to learn and for us to test multiple creative angles, we recommend a minimum monthly ad spend of $2,500. For brands looking to scale aggressively with high-quality video production, we typically see the best results starting at the $5,000/month mark.
How much does YouTube advertising cost?
The beauty of YouTube is that for skippable ads, you only pay when a viewer watches 30 seconds or interacts with the ad. Typical Cost-Per-View (CPV) ranges from $0.02 to $0.10. This makes it one of the most cost-effective ways to get your brand in front of a massive, engaged audience.
Is YouTube right for my company?
If your product or service is "visual" or requires a brief explanation to understand its value, YouTube is a goldmine. It is especially effective for SaaS, E-commerce, and professional services where building trust through video can significantly shorten the sales cycle.
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