Stop Guessing and Start Scaling With a Trusted Google Ads Agency
Precision targeting meets high-intent search. Primer combines rigorous keyword data with high-converting landing page strategies to turn Google Ads into a predictable revenue engine for your business.
Why most Google Ads campaigns stall
Most brands struggle with Google Ads because they focus on clicks rather than conversions. They bid on broad keywords that eat up budget, send traffic to generic homepages, and fail to track the metrics that actually impact the bottom line.
In a world of rising CPCs, you don’t need more traffic—you need the right traffic. To scale, you need a Google Ads agency that understands the nuance between a casual browser and a ready-to-buy customer.
In a world of rising CPCs, you don’t need more traffic—you need the right traffic. To scale, you need a Google Ads agency that understands the nuance between a casual browser and a ready-to-buy customer.
.avif)
Meet Primer, your PPC growth partner
As a top Google Ads agency, Primer doesn’t just "set and forget" your campaigns. We’ve managed millions in ad spend by mastering the art of the auction. By combining technical account structures with persuasive copywriting, we help leading brands dominate Google’s paid search results and maximize their ROAS.
.png)
We master the intent-based funnel
Data-led keyword strategy
We don't just guess what people are searching for. We map out the entire buyer’s journey, from top-of-funnel research to high-intent "buy now" queries. This ensures your brand appears exactly when your customer is looking for a solution.
High-converting landing page optimization
As a specialized Google Ads agency, we know a click is only half the battle. We provide conversion rate optimization (CRO) insights to ensure your landing pages are lightning-fast, mobile-friendly, and designed to convert cold traffic into hot leads.
Full-funnel Google Shopping management
For e-commerce brands, we act as a dedicated Google Shopping ads partner. We optimize your product feeds, manage negative keywords, and leverage Smart Shopping to put your products in front of the shoppers most likely to purchase.
Case Studies
See how Primer has helped brands achieve sustainable growth through search, not just temporary spikes.
%201.svg)
28% Higher Conversion Rate
HERO
41% More Customers
MADISON REED
By Refining Campaign Strategies and Testing Efficiently
FEETURES
YoY Growth With Seasonal Creative Strategy
STATE BAGS
From 0 to 100 With Video Ads
PROOV
48% Lower CPA
FARMSTEAD
614% CVR Increase
ROCKSBOX
65% CVR Increase
OTTER AI
FAQs
How do Google Ads agencies work with clients?
Primer handles the end-to-end management of your search, display, Pmax, and shopping campaigns. We start by auditing your current account (or building a new one), performing deep competitor research, and setting up conversion tracking. From there, we manage the daily bidding, copy testing, and budget allocation to ensure every dollar spent is working toward your KPIs.
What makes Primer different from other Google AdWords agencies?
We operate as a performance partner, not a "black box" vendor. While many agencies focus on "vanity metrics" like clicks or CTR, we focus on the metrics that pay the bills: CPA, ROAS, and LTV. Our approach is rooted in systematic experimentation—we constantly test new ad copy and bidding strategies to find the "sweet spot" of volume and profitability.
What is your minimum monthly ad spend?
To see meaningful data and allow Google's machine learning to optimize effectively, we typically work with clients who have a minimum monthly ad spend of $3,000. This ensures we have enough "fuel" to test various keywords and find winning combinations quickly.
How much should I spend on Google Ads?
Google allows for any budget, but to be competitive, your spend should be dictated by your industry’s average CPC and your target acquisition goals. We recommend a budget that allows for at least 10–20 conversions per month to start. If you share your target CPA and average order value, our team can build a custom forecast for you.
How do I know if Google Ads is right for my company?
If people are actively searching for your product, service, or the problem you solve, Google Ads is likely your most powerful growth lever. Unlike social media, where you interrupt a user's feed, Google allows you to appear exactly when a user is expressing intent.
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
