Turn Creator Content Into Scalable Growth With a Trusted UGC Ads Agency
UGC isn’t a trend anymore—it’s the foundation of modern advertising. Consumers don’t want commercials, after all. They want content that feels real, human, and trustworthy.
Primer is a UGC ad agency that helps brands scale with creator-driven campaigns engineered for performance, not just aesthetics.
Primer is a UGC ad agency that helps brands scale with creator-driven campaigns engineered for performance, not just aesthetics.
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Why UGC is essential for paid social
Most brands struggle because their creative feels like obvious marketing, and they don’t have a solid ad testing strategy. Without fresh creator-led content, paid social gets expensive fast. The most effective user-generated content blends authenticity, social proof, and product desire into content that feels native in the feed.
Meet Primer, your UGC ads agency built for growth
Primer is a performance-first UGC ads agency. We don’t just produce content—we build creative systems that drive growth.
As a dedicated UGC ad agency, we combine creator production, performance media buying, and rapid iteration to turn scroll-stopping ads into consistent customer acquisition.
As a dedicated UGC ad agency, we combine creator production, performance media buying, and rapid iteration to turn scroll-stopping ads into consistent customer acquisition.
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We know how to make creative that wins using UGC
We find the right creator for your brand
We match you with the right content creator from our network of 500+ trusted creators who deliver high-quality UGC, product videos, and social-ready content.
Creative strategy that converts
Once we find the perfect match, we develop a tailored creative strategy designed around your audience, offer, and platform. Every concept is built with performance in mind to ensure your content drives measurable results.
Test. Learn. Iterate. Repeat.
We don’t stop at delivery. We use performance insights to iterate on what works and create new UGC variations that keep improving results.
Case Studies
Find out how Primer has helped brands turn UGC into repeatable paid social performance.
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28% Higher Conversion Rate
HERO
41% More Customers
MADISON REED
By Refining Campaign Strategies and Testing Efficiently
FEETURES
YoY Growth With Seasonal Creative Strategy
STATE BAGS
From 0 to 100 With Video Ads
PROOV
48% Lower CPA
FARMSTEAD
614% CVR Increase
ROCKSBOX
65% CVR Increase
OTTER AI
FAQs
How do UGC ad agencies work with clients?
An agency specializing in UGC ads manages both the creative and performance sides of your paid social campaigns. They learn your product and audience, build a structured testing strategy, and produce creator-led content designed to convert. From there, they launch and optimize campaigns across platforms like Meta, TikTok, and Pinterest, managing targeting, budgets, and bidding to consistently hit your growth goals.
What makes Primer different from other UGC ad agencies?
Primer shows up as a true growth partner by acting as an extension of your team, not just another vendor. Our strategic approach kicks off with a testing roadmap around your buyer, your offer, and what’s already winning in your category. Then we produce native-feeling UGC at volume and optimize using the signals that actually predict success on Instagram, using metrics like thumbstop rate, watch time, hold rate, and ultimately CPA. Our iteration is fast and measurable. Instead of throwing spaghetti at the wall, we practice systematic experimentation so we can pinpoint clearly what to scale, what to kill, and what to try next.
What’s your minimum engagement rate?
Your LinkedIn ads budget should be based on your target cost per qualified lead and sales goals. Because LinkedIn CPCs are higher than other platforms, we generally recommend budgets that can support 10–20 qualified leads per week during the initial learning phase. If you share your target CPL, deal size, and conversion rates, we can forecast a budget aligned to your revenue goals.
How much should I spend on UGC ads?
We generally recommend a budget, depending on the platform, that can support consistent weekly creative testing and enough volume to drive at least 10–20 conversions per month during the learning phase. If you share your target CPA and customer LTV, we can recommend a budget aligned to profitable growth.
How do I know if UGC ads are right for my company?
UGC ads are a strong fit if your customers spend time on platforms like Instagram or TikTok and your product benefits from demonstration, storytelling, or social proof. Creator-led content works especially well for brands looking to improve conversion rates, reduce acquisition costs, and scale with fresh creative.
If you’re not sure, that’s normal, and we can help you figure that out. Book a discovery call to start that conversation.
If you’re not sure, that’s normal, and we can help you figure that out. Book a discovery call to start that conversation.
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