No More Guesswork. Get Results With a Trusted TikTok Ads Agency.
The TikTok algorithm doesn't reward the biggest budget; it rewards the best content. Primer combines high-quality UGC production with performance media buying to turn TikTok into a predictable customer acquisition channel.
Why brands fail at TikTok marketing
Most brands fail on TikTok because they treat it like Instagram. They run polished videos and images that feel more like commercials than content people actually want to see. This kind of content doesn’t just underperform—it gets ignored.
To scale, you need smart, native-feeling creatives that’ll beat ad fatigue before it starts.
To scale, you need smart, native-feeling creatives that’ll beat ad fatigue before it starts.
Meet Primer, your TikTok growth partner
As a top TikTok ads agency, Primer doesn’t just manage spend—we engineer growth. We’ve managed over $45M in annual spend by partnering with vetted creators and leveraging social trends to create high-converting TikTok ads for leading D2C brands.
Creative Strategy
Our strategists turn data into direction, mapping out campaigns that evolve as you learn.
With a testing plan and content roadmap in place, you will always know the next creative move to make and why it matters for growth.
With a testing plan and content roadmap in place, you will always know the next creative move to make and why it matters for growth.
We know how to make creative that speaks “native TikTok”
Creative strategy that starts with buyers
We map your audience, offers, and differentiators—and then build a testing plan from rigorous market and competitor research.
Engaging UGC production at volume
We source, brief, and manage creators end-to-end, and then edit specifically for TikTok. Our editors specialize in scroll-stopping openers in native formats designed to hook users in the first 1–3 seconds.
Iteration driven by the metrics that matter
We analyze key metrics like watch time, CPA, and conversion rate to iterate on winning concepts.
Case Studies
See how Primer has helped brands get proven results with TikTok, not one-off wins.
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28% Higher Conversion Rate
HERO
41% More Customers
MADISON REED
By Refining Campaign Strategies and Testing Efficiently
FEETURES
YoY Growth With Seasonal Creative Strategy
STATE BAGS
From 0 to 100 With Video Ads
PROOV
48% Lower CPA
FARMSTEAD
614% CVR Increase
ROCKSBOX
65% CVR Increase
OTTER AI
FAQs
How do TikTok ad agencies work with clients?
An agency specializing in TikTok ads and marketing typically handles both the creative and performance side of TikTok ads management. They learn about your product and audience, and then build a plan for what to test. From there, they produce TikTok-native creative, launch campaigns in TikTok Ads Manager, and manage targeting, budgets, and bidding to hit your specific goals.
What makes Primer different from other TikTok ad agencies?
Primer shows up as a true growth partner by acting as an extension of your team, not just another vendor. Our strategic approach kicks off with a testing roadmap around your buyer, your offer, and what’s already winning in your category. Then we produce native-feeling UGC at volume and optimize using the signals that actually predict success on TikTok—metrics like thumbstop rate, watch time, hold rate, and ultimately CPA. Our iteration is fast and measurable. Instead of throwing spaghetti at the wall, we practice systematic experimentation so we can pinpoint clearly what to scale, what to kill, and what to try next.
How much should I spend on TikTok ads?
TikTok’s minimums are low, but meaningful learning requires enough budget to test creative. TikTok requires a $50/day campaign minimum and $20/day per ad group. For most brands, we recommend an initial learning budget to identify winning content hooks and angles, and then scaling once you’ve seen early signals of traction. If you share your CPA target and AOV/LTV, we can recommend a testing budget that matches your economics.
How do I know if TikTok ads are right for my company?
TikTok ads are a good fit for your company if your customers are active on the platform, your product can be explained or demonstrated in short-form video, and you’re willing to test multiple creative angles to find what resonates.
If you’re not sure, that’s normal—and we can help you figure that out. Book a discovery call to start that conversation.
If you’re not sure, that’s normal—and we can help you figure that out. Book a discovery call to start that conversation.
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