Scale Paid Social With a Meta Ad Agency Built for Growth
Facebook and Instagram ads don’t scale on spend alone. They scale when creative, media buying, and measurement operate as a single system. Primer, a Meta ads agency, helps brands grow across Meta’s ecosystem by replacing guesswork with disciplined execution, eliminating creative bottlenecks and turning paid social into a repeatable growth engine.
Why paid social stalls at scale
As budgets rise, most paid social programs break for the same reason: creative fatigue outpaces experimentation. Brands lean on a handful of “winning” ads, which leads to performance decays and incremental spend that delivers diminishing returns.
Sustainable growth on Meta requires more than optimization tweaks. It demands the know-how of a Meta ads marketing agency that can drive volume, velocity, and has a system built to continuously surface what's working before performance plateaus.
Sustainable growth on Meta requires more than optimization tweaks. It demands the know-how of a Meta ads marketing agency that can drive volume, velocity, and has a system built to continuously surface what's working before performance plateaus.
Meet Primer, your Meta growth partner
Primer is a badged Facebook partner trusted by high-growth brands that need paid social to scale without volatility. We manage creative, testing, and media buying across Facebook, Instagram, and Meta’s audience network, bringing structure to experimentation and clarity to performance.
Our agency philosophy isn’t about chasing trends or one-off wins. It’s about building a paid social engine designed to compound over time, one push on the flywheel at a time.
Our agency philosophy isn’t about chasing trends or one-off wins. It’s about building a paid social engine designed to compound over time, one push on the flywheel at a time.
Our approach to growing your brand across Meta (Facebook & Instagram)
Strategy built around buyer decision questions
As an Instagram and Facebook ad agency, we root our creative in buyer decision questions, aligning messaging to what prospects actually need to see before they convert.
High-volume creative production
From UGC to video, static, and landing pages, we produce Meta-native creative designed to withstand fatigue and feed continuous testing.
Testing and optimization at speed
We iterate weekly, scale winners, and cut losers fast.
Case Studies
See how Primer has helped brands achieve sustainable growth through search, not just temporary spikes.
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28% Higher Conversion Rate
HERO
41% More Customers
MADISON REED
By Refining Campaign Strategies and Testing Efficiently
FEETURES
YoY Growth With Seasonal Creative Strategy
STATE BAGS
From 0 to 100 With Video Ads
PROOV
48% Lower CPA
FARMSTEAD
614% CVR Increase
ROCKSBOX
65% CVR Increase
OTTER AI
FAQs
How do Meta Ads agencies work with clients?
A Meta ads agency manages advertising across Facebook and Instagram, including strategy, creative, testing, and optimization. Primer handles the end-to-end process, from auditing or building your Meta ad account to setting up tracking, audiences, and attribution. We produce and test creative at scale, manage daily optimization and budget allocation, and continuously refine campaigns to ensure budget is driving qualified leads and measurable growth.
What makes Primer different from other Meta agencies?
Primer operates as a growth partner, not a “set it and forget it” vendor. While many Meta ads agencies focus on vanity metrics like CPMs or clicks, we optimize for the outcomes that matter: CPA, lead quality, and revenue impact. Our approach is built around creative volume and structured experimentation .We systematically test messaging, formats, and offers to find scalable performance, not one-off wins.
What is your minimum monthly Meta ad spend?
To generate meaningful performance data and allow Meta’s algorithm to optimize effectively, we typically work with brands spending $50,000 per month on Meta ads. This level of spend allows for proper creative testing, audience exploration, and optimization without performance stalling due to limited signal.
How much should I spend on Meta Ads?
Meta allows flexibility at any budget level, but effective scaling depends on creative velocity and your acquisition goals. We generally recommend a budget that can support consistent weekly creative testing and enough volume to drive at least 50 conversions per week so that your campaign get out of the learning phase ASAP. If you share your target CPA and customer LTV, we can recommend a bespoke budget aligned with profitable growth for your company.
How do I know if Meta Ads are right for my company?
Meta ads are a strong fit if your audience spends time on Facebook or Instagram and your product or service benefits from visual storytelling and repeated exposure. Meta is especially effective for brands looking to generate demand, test messaging, and scale efficiently. If you’re unsure, a discovery call can help assess fit and upside.
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