Turn Paid Social Into Revenue With a Trusted Instagram Ads Agency.
Instagram isn’t just a place to scroll—it’s one of the most powerful platforms for advertising and demand creation. The right creative can spark instant desire, stop thumbs mid-scroll, and turn attention into action. Partnering with an experienced Instagram ads agency helps you scale what works, without the guesswork.
Why brands fail at Instagram marketing
Most brands fail with Instagram ads because they rely on content that looks good, but doesn’t sell. They boost polished posts, recycle organic assets, or run generic campaigns without a real testing strategy. The result? Wasted spend and zero results.
To scale on Instagram today, you need native-feeling creative paired with systematic optimization.
To scale on Instagram today, you need native-feeling creative paired with systematic optimization.
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Meet Primer, your Instagram ad agency built for growth
Primer is a performance-first Instagram ad agency that doesn’t just manage spend. We engineer growth.
We’ve managed over $45M in annual ad spend by helping leading D2C brands produce high-converting creatives and run full-funnel campaigns across all Instagram placements.
We’ve managed over $45M in annual ad spend by helping leading D2C brands produce high-converting creatives and run full-funnel campaigns across all Instagram placements.
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We know how to make creative that wins on Instagram
Creative strategy built around your customers
We start by deeply understanding your audience, offer, and competitive positioning. From there, we develop a structured Instagram ad testing plan, using our own testing systems and methodologies.
Instagram-native creative at scale
We produce high-performing Instagram ad creative designed specifically for Reels, Stories, and Feed placements.
Fast testing and performance optimization
We test new creatives weekly, scale winning ads quickly, and cut underperformers without hesitation. Our process is built around continuous iteration, ensuring your Instagram ad account keeps improving month after month.
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Case Studies
See how Primer has helped brands achieve consistent results with Instagram ads.
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28% Higher Conversion Rate
HERO
41% More Customers
MADISON REED
By Refining Campaign Strategies and Testing Efficiently
FEETURES
YoY Growth With Seasonal Creative Strategy
STATE BAGS
From 0 to 100 With Video Ads
PROOV
48% Lower CPA
FARMSTEAD
614% CVR Increase
ROCKSBOX
65% CVR Increase
OTTER AI
FAQs
How do Instagram ad agencies work with clients?
An agency specializing in Instagram ads typically manages both the creative and performance sides of your campaigns. They learn your product and audience, build a testing strategy, produce Instagram-native creative, launch campaigns through Meta Ads Manager, and optimize targeting, budgets, and bidding to hit your growth goals.
What makes Primer different from other Instagram ad agencies?
Primer shows up as a true growth partner by acting as an extension of your team, not just another vendor. Our strategic approach kicks off with a testing roadmap around your buyer, your offer, and what’s already winning in your category. Then we produce native-feeling UGC at volume and optimize using the signals that actually predict success on Instagram, using metrics like thumbstop rate, watch time, hold rate, and ultimately CPA. Our iteration is fast and measurable. Instead of throwing spaghetti at the wall, we practice systematic experimentation so we can pinpoint clearly what to scale, what to kill, and what to try next.
What’s your minimum engagement rate?
Most brands see the best results when they’re able to invest at least $15,000–$25,000/month in combined ad spend and management. This ensures we have enough budget to test multiple creative angles, exit the learning phase efficiently, and scale winners profitably. If you’re below that range, it may be difficult to generate meaningful results.
How much should I spend on Instagram ads?
Instagram (Meta) allows flexibility at any budget level, but effective scaling depends on creative velocity and your acquisition goals. We generally recommend a budget that can support consistent weekly creative testing and enough volume to drive at least 10–20 conversions per month during the learning phase. If you share your target CPA and customer LTV, we can recommend a budget aligned to profitable growth.
How do I know if Instagram ads are right for my company?
Instagram ads are a good fit for your company if your customers are active on the platform, your product can be explained or demonstrated in short-form video, and you’re willing to test multiple creative angles to find what resonates.
If you’re not sure, that’s normal, and we can help you figure that out. Book a discovery call to start that conversation.
If you’re not sure, that’s normal, and we can help you figure that out. Book a discovery call to start that conversation.
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