424% Increase in Lead Volume

Palouse Ranches builds portable livestock shelters, sheds, and barns designed to stand up to the Pacific Northwest’s harsh conditions. As the business grew, founder Jaret Dorey needed a smarter marketing system for driving sales, tracking performance, and reaching the right customers during seasonal slowdowns.

But after frustrating experiences with agencies that overpromised and underdelivered, Jaret was wary of handing that responsibility to another outside partner. Primer helped change that. Through HubSpot integration and paid media support, Primer helped establish a more accountable, better-performing growth system—one that helped Palouse Ranches drive stronger sales during one of the hardest parts of the year.

Results at a glance

• Paid media and HubSpot integration that enabled full-funnel visibility from lead to purchase
• Since HubSpot launch, cost per purchase improved 34%, with ROAS up 24%
• Increased lead volume by 424% and reduced cost per lead by 70% in Q4, with December ROAS up 376% over November
• “Deck the Stalls” seasonal campaign improved cost per lead by 24% and cost per purchase by 60%
• Created a seasonality roadmap for future campaigns throughout the year

Services completed

• Paid media management and strategy
• Creative strategy and asset development
• UGC-style ad testing
• HubSpot implementation support
• Landing page development and testing
• Seasonal campaign strategy

Palouse Ranches needed marketing that worked as hard as its products

Based in the Pacific Northwest, Palouse Ranches builds portable livestock shelters, sheds, and barns for ranchers and equestrians. The company began when founder Jaret Dorey built a durable portable shelter for his own calf-rearing operation. Word of the shelter’s effectiveness and practicality quickly spread in his local community, and the business has since grown to deliver more than 2,000 shelters designed for harsh weather and everyday use.

But as the company grew, its marketing systems struggled to keep up. Jaret wanted to implement HubSpot but needed help structuring the platform for daily use while integrating it with paid media to improve lead tracking and reporting.

Past agency experiences had left Jaret wary. Providers often promised strong results, but then followed with execution that rarely lived up to the pitch. In fact, Palouse Ranches’ last agency partner had failed to improve sales over the prior year. Despite his skepticism toward agencies, however, Jaret knew he needed stronger sales and marketing support. 

This combination of challenges ultimately led Palouse Ranches to Primer.

The challenge: rebuilding trust while improving performance

According to Jaret, one of the frustrations with past agencies was that the initial pitch felt strong, but the actual delivery fell apart once the engagement started. As he shared, “A lot of the agencies that we talked to had an owner that was really good at what they did, but you had no idea what the team was like.”

Palouse Ranches also needed a more hands-on team—one that could tailor creative to their audience of equestrians and agricultural operators, and connect marketing performance more clearly to revenue.

Primer’s approach

Palouse Ranches began working with Primer in July 2025. From the start, the engagement combined media strategy, creative development, and CRM support rather than treating them as separate workstreams. 

Specifically, Primer helped Palouse Ranches:

• connect paid media to better lead and revenue tracking
• set up and integrate HubSpot
• develop creative that felt authentic to the audience
• improve sales during the winter sales lull

A more hands-on partnership

One of the reasons Palouse Ranches chose Primer was the team itself. Jaret pointed to Primer’s meet-and-greet process as an early differentiator: instead of meeting a single salesperson or founder, the Palouse Ranches team met multiple engaged specialists and came away feeling confident that Primer was capable of doing the work.

“We got to meet more than one person who was articulate and very engaged in their role,” Jaret recalled. “The more teammates that we met, we felt ‘These people can really do it.’”

He also emphasized how quickly Primer turned feedback into action, describing that responsiveness as his ideal: “I mention one thing in a call, and it is written down, and action is taken on it within a day. That's exactly how I like to operate.”

HubSpot integration that made performance easier to see

Primer worked closely with Palouse Ranches during its HubSpot implementation in the fall, helping configure the platform to support both day-to-day operations and paid media reporting. By integrating ad campaign data into HubSpot, Primer created a clearer view of lead quality and campaign performance. 

For Jaret and his team, that meant being able to track leads and purchases down to the ad creative level. This was a crucial shift for a business that previously had limited visibility into which marketing efforts were actually producing revenue.

Creative testing that matched and attracted the right audience

With better tracking in place, Primer could focus on improving not just lead volume, but lead quality. That meant rethinking Palouse Ranches’ approach to both its creative and the audience it was attracting. 

Before working with Primer, many of Palouse Ranches’ prospects came through Facebook Marketplace and tended to be price-sensitive shoppers looking for a deal rather than customers ready to invest in a high-quality product. Primer helped shift that dynamic. 

Although Jaret and his team initially worried UGC-style ads might come across like an infomercial, Primer’s execution proved otherwise. 

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By tailoring creative to Palouse Ranches’ audience, the campaigns began attracting stronger, better-fit customers—people who don’t have the time to browse through online marketplaces. As Jaret observed after the UGC ads launched, “We are getting a better clientele.”

A seasonal campaign designed for a slow period

At the end of 2025, Primer helped Palouse Ranches launch a “Deck the Stalls” winter promotion. Winter had historically been a slow time for their sales, so Primer designed the campaign to turn a seasonal lull into an opportunity. It aligned with the holiday season while still speaking directly to ranchers’ practical needs. 

Primer supported the campaign with multiple assets, including a tailored landing page. 

After the campaign’s success, the team developed a broader seasonal roadmap. This way, Palouse Ranches could continue capitalizing on relevant moments throughout the year rather than treating seasonality as a one-off tactic.

The outcome: clearer data and a more effective growth engine

Beyond improving ad performance, Primer helped build Palouse Ranches a stronger operating foundation for growth.

Full-funnel visibility through HubSpot

Before Primer’s work, Palouse Ranches had limited CRM functionality, which made it difficult to connect sales back to marketing. With HubSpot integrated into ad platform reporting, the team now has clearer transparency into how campaigns influence leads, lead qualification, and purchases. That visibility has made it easier to optimize campaigns based on actual downstream performance rather than surface-level metrics alone.

Lower costs and higher lead volume, even in the face of seasonal slowdown

While historical comparisons are limited because stronger tracking was not in place before Primer, available data from Palouse Ranches points to a more efficient acquisition engine.

• In Q4, cost per lead decreased by 70%, while lead volume increased by 424%. 
• The team also saw a 34% improvement in cost per purchase from the HubSpot launch to the present, along with a 24% increase in ROAS. 
• The “Deck the Stalls” winter campaign drove a 24% improvement in cost per lead and a 60% improvement in cost per purchase. December ROAS also rose 376% over November. 

The “Deck the Stalls” promotion in particular helped Palouse Ranches push through a tough sales period. Impressively, the data even showed that seasonal messaging achieved a lower cost per lead than evergreen campaigns. This success has established seasonality as an ongoing part of the company’s creative and promotional strategy.

A relationship built on responsiveness and trust

Outside of success with their paid media, working with Primer also helped Palouse Ranches rebuild confidence in what an agency partnership can look like: responsive, collaborative, and genuinely valuable. That was a big reason their engagement with Primer extended from the summer of 2025 and into 2026.

Looking ahead

With stronger tracking, more effective creative, and a repeatable strategy for key seasonal moments, Palouse Ranches is now better positioned to reach its target customers and drive consistent sales. Their success demonstrates the potential impact of working with a partner that not only understands performance marketing, but can also follow through with thoughtful execution.

Is your team looking for accountable and adaptive paid media support? Primer can help you build a smarter growth engine. Book a growth consultation to learn more.