ChatGPT Ads Have Arrived. Get Results With a Trusted ChatGPT Ads Agency.
ChatGPT ads are a nascent and fast-evolving market. At Primer, our team is approaching ChatGPT ads the way we approach every emerging performance surface: through hands-on testing and rapid learning to figure out what we can learn about ChatGPT ads.
Whether you’re an SMB or a large enterprise exploring ChatGPT ads, book a discovery call and we’ll help you assess fit and map a testing plan.
Whether you’re an SMB or a large enterprise exploring ChatGPT ads, book a discovery call and we’ll help you assess fit and map a testing plan.
What to know about ChatGPT ads
As a brand new ad format, ChatGPT ads are in a testing phase—meaning continual changes are to be expected. That said, ChatGPT ads will no doubt adhere to OpenAI's core principles:
1
Mission alignment
OpenAI's mission is to ensure “artificial general intelligence benefits all of humanity." By the same token, its advertising will support that mission by only presenting relevant and helpful ads.
2
Answer independence
This is crucial to note: Ads will not influence the answers ChatGPT gives. Answers are optimized based on what’s most helpful to users, so ads will always be separate and clearly labeled.
3
Conversation privacy
OpenAI will keep conversations with ChatGPT private from advertisers. It'll never sell user data to advertisers.
4
Choice and control
ChatGPT users will be able to turn off personalization and clear the data used for ads at any time. There will also be a paid, ad-free tier.
5
Long-term value
OpenAI does not optimize for time spent in ChatGPT. Instead, it aims to prioritize user trust and user experience over revenue.
Some sectors, including health and politics, will be excluded from ChatGPT ads altogether. Ads will also not be shown to users under 18.
OpenAI will price ChatGPT ads at $60 per 1,000 impressions—which is 3x the cost of Meta ads. Additionally, advertisers will only receive high-level reporting, such as total impressions or clicks, with no insight into downstream actions like purchases.
Meet Primer, your ChatGPT growth partner
As a top paid media agency, Primer is prepared to engineer growth on this new channel. With 15 years managing hundreds of millions in paid media across different platforms, we bring the strategy and testing rigor needed to make ChatGPT ads perform.
We’re applying what we’ve learned everywhere else so you can invest early in ChatGPT ads with confidence.
We’re applying what we’ve learned everywhere else so you can invest early in ChatGPT ads with confidence.
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We know how to make your ChatGPT ads perform
ChatGPT is a fundamentally different ad environment. Ads are shown in high-intent moments, inside active problem-solving flows. We design campaigns specifically for how users engage, evaluate, and decide within ChatGPT.
Here’s how we do it:
We know how to win distribution on ChatGPT
We design advertising and content strategies specifically for how ChatGPT discovers, ranks, and recommends brands. That means optimizing for intent, trust signals, and retrieval, not legacy click mechanics.
ChatGPT ad strategy that starts with buyer intent
We map high-intent user queries, decision moments, and competitive alternatives inside ChatGPT. From there, we define positioning, offers, and proof points that align with how buyers actually ask questions and make decisions in AI-native environments.
Iteration driven by ChatGPT performance signals
We'll test and optimize based on the metrics that matter in ChatGPT: engagement, qualified traffic, downstream conversion, and assisted revenue. Winning ads are refined and scaled based on real buyer behavior, not legacy social benchmarks.
Native creative designed for the ChatGPT experience
ChatGPT ads require clarity, credibility, and relevance. We develop ad creative that feels native to the conversational flow, communicates value quickly, and earns attention without disrupting the user experience.
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Case Studies
Find out how Primer has helped brands turn paid media into concrete results.
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28% Higher Conversion Rate
HERO
41% More Customers
MADISON REED
By Refining Campaign Strategies and Testing Efficiently
FEETURES
YoY Growth With Seasonal Creative Strategy
STATE BAGS
From 0 to 100 With Video Ads
PROOV
48% Lower CPA
FARMSTEAD
614% CVR Increase
ROCKSBOX
65% CVR Increase
OTTER AI
FAQs
What does a ChatGPT ads agency do?
A ChatGPT ads agency plans, launches, and optimizes paid advertising that appears inside ChatGPT conversations. These ads surface during high-intent moments when users are actively researching, comparing, or deciding.
Primer manages the full process, including account setup, ad creation, testing strategy, budget management, and performance optimization. We learn your product, audience, and goals, then run structured tests to identify which messages and offers perform best inside ChatGPT.
Primer manages the full process, including account setup, ad creation, testing strategy, budget management, and performance optimization. We learn your product, audience, and goals, then run structured tests to identify which messages and offers perform best inside ChatGPT.
How are ChatGPT ads different from other paid channels?
ChatGPT ads are intent-driven, not feed-driven. Instead of competing for attention in a scroll, ads appear within problem-solving conversations. That means success depends less on visual creative and more on message clarity, relevance, and timing.
Effective ChatGPT ads align directly with what the user is asking and where they are in the decision process.
Effective ChatGPT ads align directly with what the user is asking and where they are in the decision process.
What makes Primer different from other ChatGPT ad agencies?
Primer is built around experimentation and performance, not guesswork. We act as an extension of your team, designing a testing roadmap based on buyer intent, competitive context, and offer differentiation.
We iterate quickly using the metrics that matter in ChatGPT: engagement quality, qualified traffic, conversion efficiency, and revenue impact. This allows us to scale what works and cut what doesn’t with precision.
We iterate quickly using the metrics that matter in ChatGPT: engagement quality, qualified traffic, conversion efficiency, and revenue impact. This allows us to scale what works and cut what doesn’t with precision.
What’s your minimum engagement rate?
Our monthly retainers for ChatGPT ads start at $5,000 and scale based on complexity, spend level, and testing velocity.
How much should I spend on ChatGPT ads?
ChatGPT ads require enough budget to test multiple prompts, messages, and offers during an initial learning phase. While platform minimums may be low, meaningful results come from structured experimentation.
While reporting will be limited, at least initially, we will be tracking everything extremely closely to identify early performance signals. From this, we will recommend budgets.
While reporting will be limited, at least initially, we will be tracking everything extremely closely to identify early performance signals. From this, we will recommend budgets.
How do I know if ChatGPT ads are right for my business?
ChatGPT ads work best for companies with a clear value proposition, defined buyer pain points, and products or services that benefit from consideration or comparison.
If your customers research solutions or ask questions before purchasing, ChatGPT ads can be a powerful acquisition channel. If you’re unsure, we use a discovery call to assess fit and potential upside.
If your customers research solutions or ask questions before purchasing, ChatGPT ads can be a powerful acquisition channel. If you’re unsure, we use a discovery call to assess fit and potential upside.
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