Crafting the perfect video ad in the competitive supplement niche isn’t easy. There’s a lot of competition so standing out can be challenging and creative briefs often slow the process down. 

But when it’s done right, a creative brief aligns teams, streamlines revisions, and ensures on-target ads that captivate and convert. 

At Primer, we’ve crafted  thousands of proven ad creatives over the years, and here are some of our templates.

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Vs Alternative Template

This framework is by far one of the most used templates for the supplement vertical. By positioning your product as the best solution, it saves your audience the time and effort of comparing options, and gives you the chance to control the narrative.

Highlight your product’s unique advantages while contrasting it against alternatives. Whether it’s a competitor, a different solution, or doing nothing at all, this approach emphasizes why your offering is superior. 

Try this framework for moderately sophisticated audiences that are ready to evaluate their options. By showcasing specific advantages like affordability, ease of use, or sustainability, you guide potential customers toward confidently choosing your product.

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For example: 

UGC Vs Competitors 

UGC is vital for building trust and creating high-converting video ads. When real customers compare your product to their past experiences with other brands, it adds authenticity and credibility to your messaging, making it more relatable.

Formula Copy Example Attention-grabbing statement I’m breaking up with glucosamine and switching to Antinol Plus for my dogs joint health Comparison Antinol plus is made with powerful ingredients like green-lipped muscle and krill oil, working two weeks faster than other supplements. Benefit Since I started giving my dog Antinol plus we’ve been hitting our trails with less stiffness and more energy. Benefit Their clinical studies show improvement in dog mobility in as little as 30 days. Benefit We’re getting more miles and having more fun. Benefit They’ve got a 30 day moneyback guarantee you’ve got nothing to lose CTA Check them out if you wanna keep your best friend without worry.

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No UGC? No problem: Use Comparison Lists

If you don’t have UGC yet, this template is a game-changer for supplement brands. 

It works exceptionally well for both image and video ads, driving conversions and helping you stand out in a competitive market.

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How It Works Template

The How It Works Framework is an incredibly effective tool we’ve tested for driving conversions. It simplifies the journey from problem to solution, breaking it down into actionable, easy-to-follow steps.

Using this framework effectively helps to demystify your product for potential customers, thereby reducing their hesitations and increasing their likelihood to convert. 

It’s particularly impactful for middle-of-the-funnel and top-of-the-funnel audiences. These users may know about your product, but learning how it works gives them the clarity and confidence to take the next step.

For solution-aware audiences, it demonstrates why your product is the ideal choice compared to alternatives. For product-aware audiences, it highlights unique functionalities and advantages that set your product apart, helping sway their decision in your favor.

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Here it is in action:

Simple Steps 

Getting your supplements has never been easier with these 3 simple steps… That’s how this framework works. 

Formula Copy Example Attention-grabbing statement Another 'miracle' weight loss claim? I was skeptical - but Dr Brain RX CHANGED my mind Step 1Free consultations with Dr Brain RX's team via online meetings Step 2Got questions? They've got answers, plus they handle insurance and plans starting at $186/monthStep 3Post-consult, get meds delivered the NEXT DAY Benefit Customized program for your specific needs is the path to success Benefit Explore their 30-day satisfaction guarantee. CTA Nothing to lose but weight!

Now take a look at this example: same niche, similar product, different approach. 

Although we know UGC is key, if you don’t have any then you need to get creative. Screen recording is a major element to share steps. It’s easy and allows users to watch the process in real time.

Formula Copy Example Attention-grabbing statement90% of women have menopause symptom relief within 4 weeks with Alloy Media proof As seen in… Step 1Just complete a quick medical intake form Step 2Receive a personalized treatment plan Step 3Get medication delivered Benefit Their medical team is always there for ongoing support and education CTA Get a treatment plan in as little as 2 days with Alloy

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How I went from (...) to (...)! 

This hook suggests a clear narrative of transformation, indicating a before-and-after scenario. Using this engages the audience by illustrating the process that allows for the change, making it relatable and understandable.

Formula Copy Example Attention-grabbing statement Here’s how I went from… To this. Solution Nootropic Brain SupportBenefits8-10 hours of focus, mental clarity and drive CTA Try Nootropic Brain Support

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Press/Testimonials Template

The Press/Testimonials Framework is a powerful way to showcase social proof and build trust with moderately sophisticated and most aware audiences.

By leveraging customer testimonials and press quotes, this template validates your product’s effectiveness and inspires confidence. It’s ideal for audiences evaluating their options or seeking reassurance before making a decision.

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Mixing Social with Press proof 

What makes this video effective is its simplicity and brevity. As the reviews appear, you see people working out, proving that using the Pre-Workout enhances their training. 

⭐️Pro tip: using star ratings is always a great way to grab attention.

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Social proof 

Authentic testimonials of users that have used your product are essential for social proof. The more testimonials you have, the better. 

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Reviews

Reviews are always a smart choice for social proof. Real comments help users take action and build trust.

When users feel unsure, reading positive reviews can tip the scales and encourage them to make a decision. 

🔥Pro tip #2: This kind of template works amazing for warmer audiences.

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Buyer Decisions Questions (BDQs) Template

And last but not least we have BDQs. 

This template is designed to address the most pressing Buyer Decision Questions (BDQs) potential customers ask before purchasing. It focuses on answering essential queries that alleviate concerns, clarify your product’s value, and guide prospects toward making a confident decision.

For moderately to highly sophisticated audiences, this framework is perfect for showcasing what sets your product apart. BDQs help highlight specific advantages, build trust, and remove doubts by providing clear, compelling answers backed by social proof or UGC. This template also works best for Product Aware consumers, since it offers an opportunity to reaffirm your product’s value and unique features.

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X Reasons Why  

X Reasons Why template simplifies decision-making. It’s an impactful way to address customer doubts, highlight your product’s key benefits, and guide prospects toward choosing your brand.

Formula Copy Example3 Reasons why3 Reasons why I love Ka’Chava Benefit #1Whole body nutrition with everything needed Benefit #2So Easy Perfect on the go meal Benefit #3Good for your body and delicious Social proof As a woman over 40s who is in the best shape of my life, taking Ka’Chava shake everyday is my SECRET to giving my body the nutrients it needs to support my joints, bones and muscles. CTA5 Incredible Flavors

💪🏼Pro tip #3: Tiktok comment boxes are on fire! 🔥It makes your ads look native. What are you waiting for to use it?

Formula Copy Example3 Reasons why3 Reasons why Jocko Fuel Energy Drink is a big deal Benefit #1Pure clean energy Benefit #2No crash or jitters Benefit #3No harmful preservatives CTA Get yourself a go.

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Time to Fuel Your Sales 

Throughout this blog, we’ve explored various templates you can apply to your video ads to boost your conversions. Standing out in the supplement industry requires not just creativity but also a convincing approach. These proven templates give you the tools to captivate your audience and drive real results.

Always remember, that authenticity is key. Pair these proven templates with genuine messaging that resonates with your audience, and you’ll position your brand as a leader in the market. It’s time to fuel your sales—start implementing these strategies today!

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Get Video Ads with These Templates Crafted By Growth Experts

From UGC to landing pages, Primer helps create high-converting marketing assets. Trusted by top brands like Jocko Fuel, Seven Cells, Ka'chava and more, we’d love to work with you to grow your revenue, and can partner in whatever way suits you best. 

Your Growth Marketing Team: Partnering with Primer means we take care of everything—strategy and planning, creative production, reporting, and optional media buying—to achieve your growth objectives. You focus on your business while we deliver the results.

Creative On-Demand: Access a subscription-based marketing creative platform to request UGC, video ads, images, and landing pages crafted by top marketing creative strategists and designers who understand what drives conversions.

Get in touch today »