The holiday season is a time when you can boost your sales to extraordinary levels if you use your creativity to tap into cultural moments, lean on trending memes, and layer seasonal touches onto your top-performing ads. Unlike other holidays, Halloween lets brands play with humor, creativity and even a little fear to stand out. This is the moment to move away from safe campaigns and try ideas that grab attention fast.

Seasonal growth marketing is important for every brand. It gives you urgency, relevance and a natural reason to connect with customers. And since people expect to see fresh, themed campaigns, when you deliver, your brand feels timely and alive. Halloween, in particular, creates the perfect playground: You can go spooky, funny, mysterious or nostalgic, all while keeping your audience engaged and boosting your conversions.

Today, we’ll explore 7 Halloween campaigns you need to try this season. Some come straight from our partners, who have tested these tactics at scale with amazing results. Others are examples from globally recognized brands that pulled off unforgettable campaigns in past years. Let’s go!


M&M’s

When it comes to Halloween, very few brands have the same cultural weight as M&M’s. The colorful chocolate candies aren’t just a treat; they are a tradition. Every October, millions of trick-or-treat bags get filled with those iconic little packs, making M&M’s one of the most popular and recognizable candies of the season. This consistent presence has defined the brand as a Halloween essential for families, kids and candy lovers everywhere.

What makes M&M’s stand out isn’t just the product, it’s the way the brand leans into seasonal marketing. Each year, they launch limited-edition flavors, spooky packaging and clever Halloween ads that resonate with audiences of all ages.

These efforts keep the brand fresh, playful and relevant, while reminding people that M&M’s belong at every Halloween party and every trick-or-treat stop.

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This Halloween ad was so successful because of its simplicity. The ad is short and straight to the point, and it delivers a clear message: Nothing is scarier than being eaten. Its brilliance lies in how quickly it captures attention and leaves a lasting impression, proof that sometimes the simplest ideas are the most powerful in seasonal advertising.


WigDealer    

WigDealer is a go-to brand for premium wigs, offering endless styles that let you switch up your look anytime.

Every Halloween, wigs are an essential element for taking any look to the next level. That’s why brands like WigDealer launch campaigns thoughtfully designed to showcase transformation and creativity. With this approach, the brand positions wigs not just as beauty products, but as tools for self-expression during one of the year’s most playful holidays.

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This year, the brand played with one of their audience’s biggest frustrations: endless salon appointments. By turning that “fear” into the core of the campaign and presenting wigs as a fast, effortless solution, they proved that Halloween ads don’t have to rely only on monsters or jump scares. Sometimes, the scariest thing is a pain point everyone can relate to.


Tim Hortons  

Tim Hortons is one of Canada’s most iconic coffee chains, known for its freshly brewed coffee and baked goods. Over the years, it has become more than just a coffee stop: it’s part of daily life for millions.

When it comes to making coffee seasonal, the secret lies in flavor, packaging and storytelling. Limited-edition flavors like pumpkin spice, maple, and caramel apple instantly tie coffee to fall traditions. And seasonal cups, festive names and playful campaigns create a sense of novelty while still keeping the product familiar. By adding these small touches, coffee brands like Tim Hortons can make a simple daily ritual feel like a special part of the Halloween and holiday experience.

But… seasonality isn’t just reflected in their products, Tim Hortons also launches holiday campaigns that are creative. And, even better, they use post-holidays campaigns to keep up the momentum.

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Instead of relying on typical ghosts or monsters, Tim Hortons highlights a normal situation: It’s morning, and a tired person who looks like a “zombie” is commuting to work. And what better product to wake them up than a Tim Hortons coffee?

The strength of this campaign lies in how it capitalizes on the moment right after the holiday, by sharing a normal, relatable situation and offering an instant solution.

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Feetures

Holiday campaigns don’t only work for candy, beverages and fashion. The concept can be expanded to all verticals…

Feetures, a performance sock brand designed for runners and athletes, is proof. By mixing technical innovation with creative seasonal campaigns, they’ve shown that even an everyday essential like socks can step into the spotlight, especially during Halloween.

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Let’s analyze this ad. First of all, it ties directly into Halloween with the word “haunting” and the scary background. And, like the Tim Hortons and Wigdealer campaigns, it taps directly into a consumer’s pain point—in this case, blisters— and reframes it as a “scary” problem.

The most important part is the copy: “Are blisters haunting your runs?” is a clear statement of a pain point, and the solution is just straightforward:  “Get rid of them for good with Feetures.” It’s simple, clear and effective: problem + product + promise.

As we mentioned before, for a successful holiday campaign there is no need to use ghosts, pumpkins or other scarier elements. Sometimes you just need to tap into the right pain point.

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Rocksbox  

Rocksbox is a jewelry subscription brand that gives customers the freedom to refresh their style as often as they like. They are a super-fun brand, full of different jewelry options for every day.

When it comes to Halloween, jewelry can be the finishing touch that pulls a look together, and it’s a must-have when it comes to elevating your outfit. Rocksbox knows it, and they’re one of the brands that taps very heavily into seasonality. Why? Because fashion changes, so in order to be always on trend, they need to constantly adapt and refresh what they show their audience.

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This video captures the essence of Rocksbox and proves once again that simplicity can be powerful. In this case, the ad speaks directly to desire. By showcasing different pieces of jewelry, each tailored to a specific Halloween occasion, it delivers a clear message: Rocksbox has something for everyone – and something you wish you were wearing right now.

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Oreo  

Oreo is, indeed, a cultural icon. And one of the most popular cookie brands.

Every October, their cookies show up at parties, in candy bowls and across social media, making Oreo one of the most recognizable and beloved treats of the season. This consistent presence has defined the brand as a Halloween essential for families, kids and snack lovers everywhere.

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There is just one word for this campaign: authentic. It feels real, it’s not scary but fun, and it taps into the relatable experience of trying (and often failing) to make picture-perfect holiday treats.

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Pepper + Vetiver    

Pepper + Vetiver, a home décor brand known for their clean and modern designs, shows how a smart strategy can keep things both simple and effective. Instead of producing entirely new campaigns for every holiday, they start with what’s already working and build from there.

For Halloween, this means taking top-performing ads and layering in seasonal elements that instantly shift the vibe. These small changes allow the brand to stay relevant during a festive moment while maintaining the integrity of their signature aesthetic.

By repurposing proven creatives, Pepper + Vetiver ensures performance doesn’t dip while still keeping campaigns fresh. It’s a way of embracing seasonality without overspending on new production, and it shows that consistency and creativity can work hand in hand.

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This ad is effective because, despite its simplicity and the fact that it doesn’t rely on “fear,” it still seems timely and manages to hook viewers and hold their attention until the end. By simply showcasing the product through winning footage, adding music and usingHalloween-themed copy, you can turn your top-performing ad into a piece that perfectly takes advantage of the holiday season.

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How to Create High-Converting Halloween Ads

Halloween is not just another date on the calendar. It’s far more than that.

This holiday gives brands the freedom to push boundaries and experiment in ways that might feel too bold at other times of the year. It’s a playground for creativity where you can explore different themes, tap into customer pain points or even bring playful personas to life.

Unlike more traditional holidays, Halloween invites humor, surprise and even a little chaos. It’s one of the few times of year when the only real limit is how far your creativity can take you.

The examples we’ve covered prove that seasonality can be adapted to any vertical. M&M’s showed how simplicity can win with short messages. Tim Hortons extended Halloween’s energy into the “day after,” turning everyday exhaustion into a creative hook. Pepper + Vetiver reminded us that sometimes the smartest move is repurposing proven ads with a seasonal twist.

Each campaign was powerful and creative. And each brand found a way to make Halloween relevant to their product and their audience.

At the end of the day, Halloween is about fun, and your ads should reflect that. Seasonal campaigns give you permission to be bold, experiment with new formats and embrace creativity in ways that may not work year-round.

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Let’s Plan for Q4

Q4 is just around the corner, and creating video ads shouldn’t be a difficult and time-consuming task—which is exactly why we’re here. At Primer, we specialize in crafting videos, images, landing pages and UGC that actually convert, delivering real, measurable results by using the latest tools in the market. We partner with big brands like Jocko Fuel, Sunday and more.

Your Growth Marketing Team: Partnering with Primer means we take care of everything—strategy and planning, production, reporting and optional media buying—to achieve your growth objectives. You can focus on your business while we deliver the results.

Creative On Demand: Access a subscription-based marketing creative platform to request UGC, videos, images and landing pages crafted by top marketing creative strategists and designers who understand what drives conversions.

Get in touch today.